ASICS has recruited Brian Cox to motivate workers to get away from their desks and move for their mental health. The Succession star delivers a PSA calling on employees to put their mental health first by taking a "Desk Break," a short movement break, during the working day.
"Look at you," Cox snarls in the commercial. "Trading your health for free fruit and a Wellness Wednesday."
The campaign is the result of a study of 26,000 participants, which revealed a strong connection between sedentary behavior and mental wellbeing with State of Mind scores declining the longer individuals remain inactive.
“The hours we spend at our desks are having a real and scary impact on our minds," said Gary Raucher, EVP ASICS EMEA in a statement announcing the campaign. "And it needs to change. At ASICS we champion the power of movement, not just on the body, but also on the mind. It’s why we’re called ASICS – an acronym for the Latin ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. We’re proud to be turning that purpose into action and encouraging not only our employees but the rest of the world to move their minds.”
The funniest thing about the campaign is that it also comes with this disclaimer: "Employees are advised to check with their employer first before taking a Desk Break."
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