Today, the 31st Annual Screen Actors Guild Awards announced new and returning corporate sponsors that will support this year’s show, which includes City National Bank, Campari, PEOPLE, Audi of America, United Airlines, Cooper’s Hawk Winery & Restaurants, Purely Sedona Artesian Spring Water, Arhaus, BjornQorn, Calm, D.S. & Durga, Dagne Dover, OSEA, Stanley 1913, and Santa Monica Brew Works.
Each year, SAG Awards donates proceeds from its show sponsorships to the SAG-AFTRA Foundation in support of its mission to provide members with extensive educational and emergency financial resources. Over the last four decades, the Foundation has granted more than $33 million in financial aid to thousands of SAG-AFTRA artists and families during times of crisis to help cover basic living expenses. Recently, SAG AFTRA pledged $1 million to the SAG AFTRA Foundation’s Disaster Relief Fund to assist members experiencing hardships from the Los Angeles wildfires.
The 31st Annual Screen Actors Guild Awards, produced by Silent House Productions in partnership with SAG-AFTRA, will stream live globally on Netflix, Sunday, Feb. 23, 2025, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.
For the fifth year, City National Bank will present SAG Awards winners with an unforgettable experience through their sponsorship of the statuette engraving station at the post-awards gala. City National Bank will also be positioned in the statuette room conducting the first interviews with every winner. They will make an additional donation to the SAG-AFTRA Foundation Disaster Relief Fund in honor of these winners. Together, with its parent company Royal Bank of Canada (RBC), City National bank donated $3 million to support the American Red Cross, Community Build Inc., Entertainment Industry Foundation, International Medical Corps, Neighborhood Housing Services Los Angeles County, United Way of Greater Los Angeles, West Angeles Community Development Corporation, World Central Kitchen and YMCA of Metro Los Angeles to support victims of the devastating wildfires in Southern California both with immediate needs and in the long-term work to rebuild.
Campari, the iconic Milanese red aperitivo, returns for a fourth season as the Official Spirits Sponsor of the 31st Annual Screen Actors Guild Awards. Campari will once again be onsite, serving the signature cocktail of the Awards show - the elegant Campari Spritz, alongside additional classic cocktails, as a toast to the incredible talent and achievement. This continued partnership between Campari and the SAG Awards further underscores Campari’s commitment to spotlighting the untold stories of SAG Awards nominees who aren’t afraid to shine and stand out, just as we do in every cocktail. Campari Brand’s Champagne Lallier will also serve as the Official Champagne of the SAG Awards.
PEOPLE is delighted to return as the host of the Official Post-Awards Gala for the 27th year. The brand has a long history of using its multiple platforms - reaching more than 100 million consumers - to celebrate Hollywood's philanthropic efforts and charitable initiatives. PEOPLE is proud to once again support the SAG-AFTRA Foundation and the 31st Annual SAG Awards.
Joining as the Official Vehicle of the SAG Awards and co-host of the Official Post-Awards Gala, Audi of America will be providing transportation to nominees and presenters in a fleet of fully electric Audi Q6 e-trons. The Q6 e-tron marks the start of the next generation of electric vehicles from Audi, designed inside and out for a more confident and engaging driving experience.
Cooper's Hawk Winery & Restaurants, Cooper's Hawk Winery & Restaurants, a 66-location hospitality brand with the world’s largest wine club, returns for the eighth year as the official wine partner of the SAG Awards and Presenter of the SAG Awards Greenroom. Guests will enjoy this year’s exclusive SAG Awards varietals - Artist’s Red Blend and Artist’s White Blend - crafted specifically for the occasion. In support of the SAG-AFTRA Foundation’s LA wildfire relief efforts, Cooper’s Hawk has partnered with cork artist Scott James Gundersen to create a stunning framed mural, which will be auctioned through Charity Buzz to raise funds.
The SAG Awards Greenroom, presented by Cooper's Hawk Winery & Restaurants, furnished by Arhaus, will offer a retreat-inspired lounge where nominees, presenters, and winners can mingle and unwind. Arhaus will be donating the furniture to Habitat for Humanity of Greater Los Angeles after the show
As part of the SAG Awards' sustainability efforts, the show has partnered with Purely Sedona Artesian Spring Water, a premium brand sourced naturally from the Oak Creek Canyon of Sedona, AZ, to provide water in glass-only bottles for the event. Beer at the show will be provided by Santa Monica Brew Works, the only locally owned and operated craft brewery on Los Angeles’ Westside. The independent brewery applauds the disaster relief efforts of the SAG Awards and proudly joins in support with the release of a special collaboration beer, 'We Love LA,' with proceeds benefiting local wildfire response funds.
United Airlines is proud to continue its longstanding partnership with the SAG Awards, celebrating Hollywood’s top performers while supporting the entertainment industry year-round through the United for Business portfolio, which offers reduced airfare, special discounts on equipment and more. To celebrate, all winners will receive a pair of roundtrip United Polaris® tickets, providing a world-class travel experience with lie-flat seats, elevated dining and access to United’s global network. United is also giving all winners customized statuette carrying cases because every great performance deserves a first-class journey home. With a growing fleet of aircraft equipped with an award-winning inflight entertainment system, United is building what might be considered the “largest theater in the sky,” ensuring that the magic of storytelling continues at 30,000 feet.
Additionally, to honor this year’s nominees, the SAG Awards has curated an exclusive Nominee Gift Bag, which includes their official SAG Awards Nomination Certificate, official SAG Awards Invitation, and curated products. Each item represents the generosity of brands, through their products and financial donations, in support of the Foundation’s mission, which provides ongoing education and aid to the artist community.
- A carry-all duffle bag from Dagne Dover, a hyper-functional luggage and travel accessories brand committed to quality, inclusion, and eco-friendly practices.
- A complimentary year-long membership to Calm, the #1 app for sleep, meditation, and relaxation.
- A box of sample perfumes from D.S. & Durga, one of the only fragrance brands with an in-house perfumer. Their scents are carefully crafted narratives with a sensory experience that extends beyond the nose.
- An Undaria Algae Body Oil and Body Wash set from OSEA, a brand making clean, clinical skincare from the sea since 1996. OSEA set a new industry standard for clean beauty, creating safe and effective seaweed-infused skincare with a holistic approach to wellness and self-care.
- A Stanley Cross Bottle from Stanley 1913, a lifestyle and wellbeing brand at the center of culture and sport, with the Built for Life® sustainability promise guiding all the brand creates.
- A bag of Classic popcorn from BjornQorn, a family and friend-owned & operated company known for its unique, handcrafted popcorn. Made in a 100% solar-electric facility, BjornQorn is nestled inside Skate Time roller rink, where the fun never stops and the popcorn’s always fresh!
- A bottle of Artists Red Blend wine from Cooper's Hawk Winery & Restaurants.
- An official SAG Awards invitation designed by SONNENTAG Design, a woman-owned and operated creative agency.