GlobalData: Japan SVoD Market To Hit $5.6 Billion In 2028

GlobalData, a data and analytics company based in the UK, released a forecast early Thursday morning estimating the subscription video on demand service revenue in Japan will increase at a compound annual growth rate (CAGR) of 6.8% from $4 billion in 2023 to $5.6 billion in 2028.

GlobalData’s Japan Subscription Video on Demand (SVoD) Forecast reports the growth will be driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average monthly revenue per unique SVoD household.



“The projected rise in the monthly average SVoD revenue per unique SVoD household from $9.76 in 2023 to $11.68 in 2028 is expected to be driven by the increasing consumption of premium video content in the country," said Kantipudi Pradeepthi, Telecom Analyst at GlobalData, in a release accompanying the forecast.

“Japan SVoD market is highly competitive with several players aiming to provide exclusive content to add new customers and retain the existing ones," Pradeepthi continued. "The market is characterized by the presence of large-scale service providers like Amazon Prime Video, Netflix and Hulu, which offer a wide range of exclusive content to users, and several local players like dTV and U-Next. Strong demand for localized content is driving service provider investments in production of exclusive and premium Japanese content.”