Redbox and CuriosityStream have signed a multi-platform deal which will add content from the streaming service to the current Redbox ad-supported video service as well as Redbox's upcoming stand-along "Redbox Channels" app.
Under terms of the deal, the Curiosity Stream SVOD service will be made available to select Redbox customers on a promotional trial basis and promoted on Redbox’s 40,000 kiosks and digital streaming properties. Additionally, Redbox will license Curiosity content, which will be offered on Redbox’s AVOD and FAST streaming services in the coming months.
"Our customers will appreciate the high-quality content delivered by Curiosity Stream, and we’re excited to work with them to grow their viewership through distribution of their service on the Redbox app," Jason Kwong, chief strategy and digital officer at Redbox, said in a statement.
"We are thrilled to partner with Redbox as they continue to expand their video streaming offerings," said Brandon Fong, SVP of partnerships and distribution for Curiosity. "As the leading factual entertainment service, Curiosity is ideally positioned to deliver affordable, high value entertainment to Redbox customers who want to know more about the world around them."
The Redbox app currently offers ad-supported television and movie content from a variety of content providers. It also has a cable TV-like menu of branded channels similar (although much smaller) than the offering provided by services such as Pluto or Tubi.
The company plans to launch a separate Redbox Channels service next year, which would allow customers to subscribe to a variety of subscription-based streaming services and watch them inside the Redbox app. That is a similar approach to what Amazon does with its Amazon Channels service, which integrates other subscription services inside of its Amazon Prime Video app.