Discovery, YouTube Ink European On-Demand Content Partnership For Tokyo Olympics

Post by: AYS Staff 18 July, 2021

Discovery Inc. and YouTube have formed a partnership to deliver on-demand Tokyo Olympics content and advertising to audiences across Europe.

The deal is designed to showcase the games offering on the company’s Discovery+ and Eurosport services.

Eurosports’ YouTube channel will host on-demand highlights, daily recaps and athlete interviews, profiles and analysis clips throughout the games, and also offer live-streamed simulcast coverage of the opening and closing ceremonies in both English and German.

Discovery’s coverage of the games will be broadcast on multiple platforms, including Discovery+, Eurosport service, and the Eurosport app.

Discovery Inc. had previously formed partnerships with Twitter and Snap in October 2019 and February 2021, respectively.

"Working with YouTube to provide on-demand Tokyo 2020 content is a great opportunity to make new connections with these audiences," stated Scott Young, head of sports production and content, Discovery Sports. "It offers them new ways to find our content and be introduced to Discovery’s full Olympic Games offer."

Last modified on Sunday, 18 July 2021 14:11