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TooMuchTV This Morning: The Cable TV News Audience Is Old...Really Old (Video)

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Rick Ellis
TooMuchTV This Morning: The Cable TV News Audience Is Old...Really Old (Video)

The average age of a cable news TV audience is old. Matlock fan old.

CNN's average audience age is the youngest and it's around 67. So what can cable TV news networks do to bring in youngers viewers?

AllYourScreens.com founder Rick Ellis has some thoughts. 

(Note: I'm not sure why the first minute or so of the video has a slightly wonky lighting effect)

 TooMuchTV This Morning: The Cable TV News Audience Is Old...Really Old (Video)
Watch the video

The average age of a cable news TV audience is old. Matlock fan old.

CNN's average audience age is the youngest and it's around 67. So what can cable TV news networks do to bring in youngers viewers?

AllYourScreens.com founder Rick Ellis has some thoughts. 

(Note: I'm not sure why the first minute or so of the video has a slightly wonky lighting effect)

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  • SELECT `c`.`id`,`c`.`asset_id`,`c`.`access`,`c`.`alias`,`c`.`checked_out`,`c`.`checked_out_time`,`c`.`created_time`,`c`.`created_user_id`,`c`.`description`,`c`.`extension`,`c`.`hits`,`c`.`language`,`c`.`level`,`c`.`lft`,`c`.`metadata`,`c`.`metadesc`,`c`.`metakey`,`c`.`modified_time`,`c`.`note`,`c`.`params`,`c`.`parent_id`,`c`.`path`,`c`.`published`,`c`.`rgt`,`c`.`title`,`c`.`modified_user_id`,`c`.`version`, CASE WHEN CHAR_LENGTH(`c`.`alias`) != 0 THEN CONCAT_WS(':', `c`.`id`, `c`.`alias`) ELSE `c`.`id` END as `slug` FROM `tvlfg_categories` AS `s` INNER JOIN `tvlfg_categories` AS `c` ON (`s`.`lft` <= `c`.`lft` AND `c`.`lft` < `s`.`rgt`) OR (`c`.`lft` < `s`.`lft` AND `s`.`rgt` < `c`.`rgt`) WHERE (`c`.`extension` = :extension OR `c`.`extension` = 'system') AND `c`.`access` IN (:preparedArray1,:preparedArray2) AND `c`.`published` = 1 AND `s`.`id` = :id ORDER BY `c`.`lft`572μs5.22KBParams/libraries/src/Categories/Categories.php:375Copy
  • SELECT u.id, u.name, u.username, u.params FROM tvlfg_users AS u LEFT JOIN tvlfg_user_usergroup_map AS g ON g.user_id = u.id WHERE u.id = '51' GROUP BY u.id144μs1KB/plugins/system/t4/src/t4/MVC/Model/AuthorModel.php:279Copy
  • SELECT enabled FROM tvlfg_extensions WHERE `type` = 'plugin' AND `element` = 'profile'139μs856B/plugins/system/t4/src/t4/MVC/Model/AuthorModel.php:467Copy
  • SELECT profile_key, profile_value FROM tvlfg_user_profiles WHERE user_id = 51 AND profile_key LIKE 'profile.%' ORDER BY ordering138μs1.09KB/plugins/system/t4/src/t4/MVC/Model/AuthorModel.php:420Copy
  • SHOW FULL COLUMNS FROM `tvlfg_users`1.1ms2.2KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `tvlfg_users` WHERE `id` = :userid125μs4.41KBParams/libraries/src/Table/User.php:104Copy
  • SELECT `g`.`id`,`g`.`title` FROM `tvlfg_usergroups` AS `g` INNER JOIN `tvlfg_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid158μs1.7KBParams/libraries/src/Table/User.php:132Copy
  • SELECT DISTINCT a.id, a.title, a.name, a.checked_out, a.checked_out_time, a.note, a.state, a.access, a.created_time, a.created_user_id, a.ordering, a.language, a.fieldparams, a.params, a.type, a.default_value, a.context, a.group_id, a.label, a.description, a.required, a.only_use_in_subform,l.title AS language_title, l.image AS language_image,uc.name AS editor,ag.title AS access_level,ua.name AS author_name,g.title AS group_title, g.access as group_access, g.state AS group_state, g.note as group_note FROM tvlfg_fields AS a LEFT JOIN `tvlfg_languages` AS l ON l.lang_code = a.language LEFT JOIN tvlfg_users AS uc ON uc.id=a.checked_out LEFT JOIN tvlfg_viewlevels AS ag ON ag.id = a.access LEFT JOIN tvlfg_users AS ua ON ua.id = a.created_user_id LEFT JOIN tvlfg_fields_groups AS g ON g.id = a.group_id WHERE ( (`a`.`context` = :context AND `a`.`access` IN (:preparedArray1,:preparedArray2)) AND (`a`.`group_id` = 0 OR `g`.`access` IN (:preparedArray3,:preparedArray4)) AND `a`.`state` = :state) AND (`a`.`group_id` = 0 OR `g`.`state` = :gstate) AND `a`.`only_use_in_subform` = :only_use_in_subform ORDER BY a.ordering ASC343μs5.31KBParams/libraries/src/MVC/Model/BaseDatabaseModel.php:166Copy
  • SELECT `name` FROM `tvlfg_users` WHERE id = '51'138μs11.84KB/plugins/system/t4/src/t4/MVC/Router/Content/Router.php:66Copy
  • SELECT username FROM tvlfg_users WHERE id=51212μs856B/plugins/system/t4/src/t4/MVC/Router/T4.php:288Copy
  • SELECT `m`.`id`,`m`.`title`,`m`.`module`,`m`.`position`,`m`.`content`,`m`.`showtitle`,`m`.`params`,`mm`.`menuid` FROM `tvlfg_modules` AS `m` LEFT JOIN `tvlfg_modules_menu` AS `mm` ON `mm`.`moduleid` = `m`.`id` LEFT JOIN `tvlfg_extensions` AS `e` ON `e`.`element` = `m`.`module` AND `e`.`client_id` = `m`.`client_id` WHERE ( ( (`m`.`published` = 1 AND `e`.`enabled` = 1 AND `m`.`client_id` = :clientId AND `m`.`access` IN (:preparedArray1,:preparedArray2)) AND (`m`.`publish_up` IS NULL OR `m`.`publish_up` <= :publishUp)) AND (`m`.`publish_down` IS NULL OR `m`.`publish_down` >= :publishDown)) AND (`mm`.`menuid` = :itemId OR `mm`.`menuid` <= 0) ORDER BY `m`.`position`,`m`.`ordering`1.19ms18.56KBParams/libraries/src/Cache/Controller/CallbackController.php:51Copy
  • SELECT `metakey` FROM `tvlfg_content` WHERE `id` = :id165μs1.63KBParams/modules/mod_related_items/src/Helper/RelatedItemsHelper.php:88Copy
  • SELECT `a`.`id` FROM `tvlfg_content` AS `a` WHERE ( ( (`a`.`id` != :id AND `a`.`state` = 1 AND `a`.`access` IN (:preparedArray1,:preparedArray2)) AND (`a`.`metakey` LIKE :preparedArray3)) AND (`a`.`publish_up` IS NULL OR `a`.`publish_up` <= :nowDate1)) AND (`a`.`publish_down` IS NULL OR `a`.`publish_down` >= :nowDate2) LIMIT 58.56ms1.74KBParams/modules/mod_related_items/src/Helper/RelatedItemsHelper.php:152Copy
  • SELECT `name`,`element` FROM `tvlfg_extensions` WHERE `type` = 'plugin' AND `folder` = 'finder' AND `enabled` = 1461μs976B/administrator/components/com_finder/src/Helper/LanguageHelper.php:135Copy
  • SELECT `title` FROM `tvlfg_finder_taxonomy` WHERE `parent_id` = 1 AND `state` = 1 AND `access` IN (1,5)188μs904B/administrator/components/com_finder/src/Indexer/Taxonomy.php:314Copy
  • SELECT * FROM tvlfg_acym_configuration277μs2.88KB/administrator/components/com_acym/libraries/joomla/database.php:32Copy
  • SELECT * FROM tvlfg_acym_list WHERE type = 'standard'115μs2.28KB/administrator/components/com_acym/libraries/joomla/database.php:32Copy
  • SELECT * FROM tvlfg_acym_field90μs2.31KB/administrator/components/com_acym/libraries/joomla/database.php:32Copy
  • SELECT * FROM tvlfg_acym_form WHERE active = 1 AND type != 'shortcode'88μs1.2KB/administrator/components/com_acym/libraries/joomla/database.php:32Copy
  • SELECT SUM(CASE WHEN `a`.`next_execution` <= :now THEN 1 ELSE 0 END) AS due_count,SUM(CASE WHEN `a`.`locked` IS NULL THEN 0 ELSE 1 END) AS locked_count FROM `tvlfg_scheduler_tasks` AS `a` WHERE `a`.`state` = 1157μs1.68KBParams/administrator/components/com_scheduler/src/Model/TasksModel.php:466Copy
  • SELECT `session_id` FROM `tvlfg_session` WHERE `session_id` = ?120μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `tvlfg_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?560μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy