Streaming audio service Spotify is the latest outlet to launch a slate of original video programs.
In 2015, executives at the company announced Spotify's planned expansion into video, but until this week the video offerings had been limited to licensed stories and clips from outlets such as the Associated Press, Vice and Huffington Post.
On Monday, Spotify unveiled plans to launch a dozen new video programs in the coming months. While an official launch date hasn't been announced, all of the programs will be music-based and less than 15 minutes in length.
Spotify content chief (and former Viacom executive) Tom Calderone told Bloomberg that while the planned slate of original shows will center around music, there are some plans to eventually expand the video offerings into animated shows and comedy.
Planned original programs include:
Drawn & Recorded: An animated series from Drew Christie that will feature narration by T-Bone Burnett. Each episode will recount an anecdote from musical history.
Landmark: Sort of a "Behind The Music" program, each episode recounts an important moment in musical history featuring interviews, archival footage and other multimedia elements.
Trading Playlists: Two celebrities trade playlists for the day.
Ultimate/Ultimate: A mockumentary series from Tim Robbins and created and directed by his son Jack Henry Robbins. The series follows the story of several modestly talented performers who compete in a competition to become the next EDM star,