Today ESPN is announcing the sponsors for X Games Minneapolis, taking place July 13-16, with live coverage on ESPN and ABC. Pacifico and Samsung join the roster of official sponsors alongside returning brands America’s Navy, AT&T, Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy and Toyota. GEICO will serve as the official music sponsor.
Additional event sponsors include Explore Minnesota, FACEIT, Marvel, Rocket League, Skatelite, Sour Punch and Tria Orthopaedic Center.
Marking its first year in Minneapolis, the premier action sports and youth cultural experience will showcase the talents of more than 200 world-class action sports athletes competing for medals and prize money, as well as feature renowned musical performances and wide-ranging interactive festival elements.
“We have a deep roster of quality brands committed to bringing the X Games to Minneapolis for the first time,” said Greg Rossi, VP Multimedia sales. “The venue and the event are both primed to be spectacular, due to the tireless efforts of the local organizers and the X Games team. The on-site sponsor activations are going to be next level and we look forward to hosting all the fans – from Minnesota and beyond – for a fantastic event.”
Elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.
The competition and festivities will kick off at U.S. Bank Stadium with Fruit of the Loom BMX and Skateboard Vert finals followed by Harley-Davidson Flat Track Racing at Mall of America on Thursday, July 13.
Fans will also have the opportunity to browse product displays and on-site activations in X Fest provided by America’s Navy, Sour Punch, Marvel, iHeart Radio, the Vikings, ESPN Radio, KSTP-TV, Star Tribune, Tria, Rivard Art, Skatelite, Comcast, 3M and more.
ESPN and ABC will televise a combined 18.5 hours of live X Games Minneapolis 2017 coverage, which will also be accessible via the ESPN App to viewers who receive their video subscription from an affiliated provider. Additional coverage of sports and music will be carried on ESPN3 as well as the latest coverage across ESPN digital platforms, including XGames.com, the X Games app, and X Games pages across YouTube, Twitter, Facebook, Instagram, Snapchat and more. For the first time, select X Games events will be broadcast live in virtual reality via the Samsung VR service, available via Samsung Gear VR. Following X Games Minneapolis 2017, ABC will deliver four hours of anthology programming on Saturday, July 22 as part of the World of X Games series.