Fox Broadcasting Company (FOX) has appointed Laura Caraccioli Senior Vice President, Head of Brand Partnerships. She will lead the network’s continued pursuit of strategic advertising partnerships for all of its content, ranging from scripted to unscripted and live event programming, and report to Angela Courtin, Executive Vice President and Chief Marketing Officer of FOX. Caraccioli will join FOX on July 18.
Before joining FOX, Caraccioli was President of Content Marketing at Electus, the next-generation studio that enables premium content creators to engage with advertising and technology partners at the inception of the creative process. Also a founding member of the production company, she oversaw delivery of top-quality programming to audiences via multiple platforms, and served as an executive producer on several series, including “Fashion Star,” “Bet on Your Baby,” “Food Fighters” and “Running Wild with Bear Grylls.”
Caraccioli joined Electus in 2010. Prior to that, she was an Executive Vice President at Chicago-based Starcom, the media unit of Publicis Groupe of France and one of the television industry’s leading media agencies for advertising clients, including Kellogg’s, Applebee’s, Walgreens, Bank of America, Samsung and Blackberry. A 15-year veteran of Starcom, Caraccioli saw her division deliver revenue growth throughout her entire tenure and produced award-winning branded entertainment for a wide array of broadcast and cable networks, including “Ultimate Gamer,” “Friday Night Lights” and FX’s “Rescue Me.”
A recipient of numerous industry awards, including the Cannes Bronze Lion and the Silver Clio, Caraccioli attended Montclair University. She began her career at Chicago’s local PBS station, WTTW-TV, as a director of international co-productions and sales, where she developed and co-produced the music series “Centerstage” both for PBS and VH1.
SOURCE: FOX Broadcasting Company