Matt Stein has been named Senior Vice President, Marketing, for both Animal Planet and Science Channel it was announced today by Rich Ross, Group President of Discovery Channel, Animal Planet and Science Channel. Beginning Feb. 1, Stein will be responsible for creating and executing the vision for Animal Planet and Science Channel branding across all platforms, including on-air campaigns, print campaigns, social networking and domestic distribution of creative content.
"Matt is a talented brand builder with the ability to lead teams creatively and strategically," said Ross. "He takes risks and brings an exciting new perspective to our brands."
Stein previously served as Senior Vice President Marketing, Promotion & Creative Services for BBC America where he was responsible for the branding, design, editorial, and consumer facing positioning of the network, along with all on and off channel creative and social media. During his tenure, he developed and executed cross-platform marketing and advertising strategies for both the channel brand and original content, including launches for series that include “Orphan Black”, “Doctor Who”, and ‘Top Gear”, among others.
Earlier, Stein was with Spike TV where he served as Editorial Director, On-Air Creative, and was tasked with developing and shaping the network look, personality and point of view. Stein conceived, wrote and oversaw internal and third-party production of award-winning network branding and image spots as well as series launch campaigns. Additionally, he wrote for multiple award shows and specials on the network including Guys Choice, Scream Awards, and The Video Game Awards. Before joining Spike TV, Stein worked as a writer/producer at VH1 and Nick-at-Night, and earlier was with New York Times Television.
Stein is based in New York and holds a Bachelor of Science, Radio/Television/Film from The University of Texas.