As the graveyard of recently launched syndicated shows illustrates, it's exceptionally difficult to cut through the clutter and launch a successful new daytime talker.
The Fox owned-and-operated TV stations (along with a number of Fox TV affiliates) have taken a somewhat unique approach, growing new shows organically at the local level and then giving them a national test to see what clicks. It's a method that worked well with "Dish Nation" and "The Real," which are both still on the air.
This summer Fox TV will try an aggressive lineup of new shows, testing seven shows between the beginning of June and mid-August.
On June 5th, "The Jason Show" and "The Q" will both begin four week runs on a number of Fox television stations. "The Jason Show" stars Minneapolis-based radio and television personality Jason Matheson, whose hour-long entertainment talker has been airing on KMSP FOX 9 Minneapolis since August 2015. "The Q" is a half-hour entertainment variety series hosted by Philadelphia's Quincy Harris. The show has been airing on WTXF FOX 29 Philadelphia since September 2016.
On July 10th, "Punchline" premieres for a four-week test run. "Punchline" is a half-hour, daily, current events driven show, hosted by Marc Istook It features two teams of comedians who compete to come up with the best punchlines based on the days’ headlines.
Also on July 10th, the game show "iWitness" launches on a six-week limited test run. Created by Judge Judy Sheindlin and her Queen Bee Productions, it's hosted by John Henson. "iWitness" will feature three contestants on each half-hour episode facing off to test their powers of observation. Contestants' ability to recall what they've just witnessed will be tested through video clips and images spanning the media landscape. The winner will have a chance to advance to the final round where he or she will compete for a $20,000 grand prize.
"Ana Polo Rules" begins a three-week test run on August 7th. It features TV judge Ana Polo, the star of the popular Telemundo series "Caso Cerrado."
Chef Gordon Ramsay also has a series premiering on select Fox TV stations on August 7th. Based on a successful ITV show in the U.K., each episode of "Culinary Genius" features a veteran cook, who shows five amateur chefs how to cook a dish. The amateur who does the best job with the dish wins a cash prize and is named "culinary genius of the day."
A number of Fox and Sinclair-owned TV affiliates are also testing the off-network syndication waters with Bravo's "Watch What Happens With Andy Cohen." The repeats will begin airing June 26th through July 21st, and will air both in the daytime and late evening timeslots.