Though it no longer has the rights to stream NFL's "Thursday Night Football" games, Twitter has extended its pact with the league for a different kind of content.
Under the terms of a new deal, the NFL will produce a half-hour live show exclusively on Twitter that will run five days per week during the NFL season. NFL Network talent will host the show that will include highlights, breaking news, analysis and fantasy-football projections.
"We are very excited to offer football fans around the world even more content on Twitter from the NFL," Twitter chief operating officer Anthony Noto said in an official statement. "This new multiyear collaboration will bring compelling live studio programs that discuss what’s happening in the NFL, unique behind-the-scenes live broadcasts before games and the best NFL highlights to Twitter, alongside the real-time NFL conversation."