YouTube’s premium content paywall will finally be announced on Wednesday, according to a report from Re/Code on Monday. That piece was followed by other reporting confirming the date, although leaving most of the details still vague.
According to Re/Code, the unveiling will take place at the "YouTube Space LA" facility near LAX in Los Angeles. The subscription service will reportedly cost $10 per month for an ad-free version of YouTube. It's not known what role a premium music offering will play in the service, although YouTube has been pressuring music labels to sign on to the service ahead of the official launch.
One feature that will apparently be missing from the YouTube premium service is "subscriber-only" video. Company officials had been trying to convince some of YouTube's most popular figures to allow their new content to be "walled off" for a short amount of time after release, making it only available to subscribers. But there have been some public pushback about the idea and it seems to have been shelved, at least for now.
YouTube has aggressively renegotiated its content contracts ahead of the premium launch, with Fox Sports, A&E Networks, Disney and NBCUniversal signing new deals. The company has also been pressuring independent musicians to agree to a new deal, with YouTube threatening to delete their channels if they don't agree to the take-it-or-leave-it terms.
YouTube's premium service is expected to launch sometime in 2016.