Sunday’s showdown between NBA Eastern Conference heavyweights, in which the Cleveland Cavaliers and LeBron James defeated the Boston Celtics and Kyrie Irving 121-99, helped ABC draw its most-watched NBA Sunday Showcase presented by the United States Marine Corps broadcast in five years (since Feb. 10, 2013), according to Nielsen.
The broadcast delivered an average of 4,635,000 viewers, up 62 percent from 2,867,000 viewers for last year’s comparable game between San Antonio and New York. It peaked with 5,364,000 viewers from 5:15-5:30 p.m. ET.
ABC’s NBA Sunday Showcase presented by the United States Marine Corps series is averaging 3,570,000 viewers so far this season, up 32 percent from 2,710,000 at this time last year.