• Category: Ratings

Hallmark Channel Wraps Up 'Countdown To Christmas,' Sweeps Fourth Quarter Competition

Driven by holiday ratings juggernaut Countdown toChristmas, Hallmark Channel closed out the final three months of 2017 by chalking up all-timehighs including its most-watched and highest-rated day, week, month, and quarter in network history. Competitively, the network consistently out-delivered the cable universe throughout the quarter, as well as beating the broadcast networks on Saturday nights in the 8-10pm time period.

Key Nielsen Highlights for Hallmark Channel

Highest-rated and most-watched network on cable among Women 25-54 for entire Fourth
Quarter

Most-watched general entertainment cable network (non-sports/non-news) among Total
Viewers and Households in Fourth Quarter

Most-watched network among Women 18-49 throughout Countdown to Christmas (October
28-December 31)

#1 cable network for 9 consecutive weekends among HHs, Women 18-49, Women 25-54,
Adults 25-54, and Total Viewers

Countdown to Christmas original Saturday night movie premieres averaged 972,000 Women 25-54 and 4.8 million Total Viewer on a Live+3 basis, making Hallmark Channel the most-watched network across cable and broadcast in the 8-10pm time period 21 original holiday movie premieres averaged four million total viewers and 3.5 HH rating Fourth quarter becomes Hallmark Channel’s most-watched quarter across all key
demographics

December marks network’s highest-rated and most-watched month in Total Day delivery among Households, Women 25-54, Adults 25-25, and Total Viewers

Week of November 20-26 is Hallmark Channel’s highest week across key demos

Boosted by the premiere of Switched at Christmas, Sunday, November 26th rang in as net’s most-watched day of all time among Households, Women 25-54, Adults 18-49, and Adults 25-54

Countdown to Christmas reached an unduplicated audience of 72.3 million viewers

**Source: Nielsen, September 25 – December 31, 2018