• Category: Ratings

ESPN’s 2017 MLS Cup Overnight Rating Up 75 Percent

ESPN’s 2017 MLS Cup telecast – a 2-0 Toronto FC victory over the Seattle Sounders – averaged a 0.7 metered market rating, up 75 percent compared to the 0.4 rating for the 2015 MLS Cup – the last Major League Soccer championship game on ESPN.

Based on preliminary Nielsen ratings, last night’s telecast is the highest metered market rating for MLS Cup on ESPN networks (or on cable) since 2012.


YearMatchupMetered Mkt Rating

2012LA Galaxy vs. Houston Dynamo0.7

2013Sporting Kansas City vs. Real Salt Lake0.5

2014LA Galaxy vs. New England Revolution0.6

2015Columbus Crew SC vs. Portland Timbers0.4

2017Toronto FC vs. Seattle Sounders0.7

Seattle was the top local market with a 7.0 rating. The rest of the top 10 includes: Louisville (3.2), Columbus, OH (1.7), Norfolk-Portsmouth-Newport News (1.1), Raleigh-Durham (1.1), Atlanta (1.0), Indianapolis (1.0), Portland, Ore. (1.0), Austin (0.9), Birmingham (0.9), Memphis (0.9) and Philadelphia (0.9). ***Toronto is not one of the 56 U.S. metered markets.

Seattle’s 7.0 rating ranks as the second-highest local market rating for MLS Cup on ESPN networks since 2006. The top-five Portland – 2015 (7.3), Seattle-Tacoma – 2017 (7.0), Salt Lake City – 2009 (5.8), Columbus, OH. – 2008 (5.8) and Kansas City – 2013 (5.3).

Updated ratings and viewership numbers are expected early this week.