College football fans turned to ABC on Black Friday (November 24) as the network aired the two most-viewed games of the day across all networks, leading the network to double digit audience growth from last season’s day-after-Thanksgiving doubleheader.
ABC Sees Double-Digit Viewership Growth on Black Friday; Noon Window Up Nearly 50%
South Florida at UCF (3:30 p.m.) delivered a total live audience of 4,700,000 viewers, which followed Miami at Pitt (noon), a game that had total live audience of 4,663,000 viewers. In addition to being the two most-viewed games of the day, ABC was up 12% and 49%, respectively, from last year’s same Black Friday windows (Nebraska at Iowa at 3:30 p.m. and Houston at Memphis at noon).
American Athletic Conference Sets New Conference Viewership Record; Both Windows Rank Among Best Black Friday Games in Last Decade
The high-scoring, UCF victory is the most-viewed American Athletic intra-conference game ever and is ABC’s second most-watched Black Friday late afternoon game (3:30 p.m. or later) since 2005. Additionally, the viewership for the Panthers’ upset of the Hurricanes was the best for an ABC noon Black Friday game since 2006.
Locally, Orlando earned a 11.1 rating, the No. 1 rated market for the Knights’ victory. It is the second best Orlando rating for a UCF regular season game ever on ESPN’s networks. The complete top 10:
37.4West Palm Beach
ABC and ESPN Lead the Way in Prime Time on Saturday; ESPN Up More than 50% For Clemson-South Carolina
On Saturday (November 25), ABC and ESPN led the way in prime time across all networks, as ABC’s Saturday Night Football featuring Notre Dame at Stanford (8 p.m.) delivered a total live audience of 5,332,000 viewers and ESPN’s telecast of Clemson at South Carolina (7:30 p.m.) earned 4,032,000 viewers. The viewership for the Cardinal’s victory was the third best of the week across all networks, while the annual in-state matchup between the Tigers-Gamecocks was up 52% from the same matchup last year which aired in the same slot.
ABC and ESPN Combine to Win the Night across all Key Demos, including Millennial Males
The viewership for the Fighting Irish and Cardinal helped ABC win the night among households, viewers and key male and adult demos (M18-49, M25-54, P18-34, P18-49 and P25-54), while the Tigers-Gamecocks helped ESPN win the night among millennial males (M18-34).
Led by Clemson-South Carolina, ESPN televised the five most-viewed games on cable this week, including The Egg Bowl (Ole Miss at Mississippi State) on Thanksgiving Night (7:30 p.m.) earning 2,468,000 viewers and Virginia Tech at Virginia on Friday (8 p.m.) delivering 2,162,000 viewers. The Hokies-Cavaliers matchup was up 21% from last year’s comparable window (Baylor at Texas Tech).
College GameDay Sets New 2017 Viewership High
College GameDay Built by the Home Depot, which aired from Auburn, Al., averaged 2,291,000 viewers, its most-viewed episode of the 2017 season.
College Football Playoff: Top 25 Audience Grows by Nearly 20%
The final Tuesday College Football Playoff: Top 25 ranking show (Nov. 28) averaged 1,418,000 viewers (7 p.m. – 8 p.m. on ESPN), up 19% from the final Tuesday ranking show in 2016. Additionally, the viewership is a top 5 Tuesday episode in the shows four year history (more than 20 episodes).