The bbs of Broad City burst back on the scene with huge gains for the series 4th Season Premiere. Nearly a year-and-a-half after the conclusion of its third season, Abbi and Ilana returned with a vengeance with double-digit increases among total viewers and Adults 18-49. The Emmy® Award-nominated series continues Wednesdays at 10:30 p.m. ET/PT.
Broad City’s 4th season premiere registered gains of +14% among total viewers vs. the 3rd season premiere and was up +42% compared to the full season three average. Among Adults 18-49, the gains were even bigger, with the season four premiere up +18% vs. season three premiere in this key demo and +49% vs. the full season three average. The long-awaited season four premiere Broad City scored an outstanding 0.72 P18-49 rating, making it the second highest-rated episode in series history, behind only the series premiere, which registered a 0.73 rating. Among Women 18-49, the season four premiere set a new series high 0.57, a gain of +57% vs. the Season 3 premiere.
The highly-anticipated 4th Season premiere of Broad City was equally well-received across social media with over 222M impressions, 989K engagements, and almost 2M video views across platforms including Facebook, Twitter, Instagram, Facebook Live, and Snapchat. On Twitter, Broad City was the #2 Comedy Cable series in all day parts across its premiere day and #BroadCity trended in the U.S. for six hours, peaking at #3 spot.
Created by, written by, and starring Abbi Jacobson and Ilana Glazer, the critically-acclaimed Broad City follows Abbi and Ilana as they navigate life in NYC, capturing their hookups, relationships, crappy jobs and, ultimately, their badass friendship. In the season four premiere entitled “Sliding Doors,” viewers discovered how Abbi and Ilana met for the first time on a spring day, back in 2011.
Fans can like Broad City on Facebook and follow the show on Twitter, Tumblr, and Instagram to see and share show highlights, gifs, behind-the-scenes videos and Broad City fan art. With season four around the corner, now is the perfect time to revisit favorite clips from seasons 1-3 on cc.com, as well as the Emmy®-nominated web series Hack Into Broad City. True Broad City kweens can also head to cc.com for the YAS-worthy season four trailer and exclusive content including deleted scenes and outtakes.
The fourth season of Broad City is executive produced by Glazer and Jacobson, along with Paper Kite Productions’ Amy Poehler and Brooke Posch, 3 Arts’ Dave Becky, and Jax Media’s Tony Hernandez and Lilly Burns. Eric Slovin serves as Co-Executive Producer along with Lucia Aniello and Paul W. Downs. This year Glazer and Jacobson directed episodes for the first time; they each directed two full episodes this season. Sarah Babineau and Samantha Schles are the Executives in Charge of Production for Comedy Central.
SOURCE: Comedy Central