Yesterday’s live final round coverage of the ANA Inspiration – golf’s first major championship of 2017 – saw Golf Channel earn a .43 overnight rating (5:15-10P EST), +30% year-over-year vs. 2016. Coverage peaked at a .63 (9:15-9:30P EST) during the playoff between Lexi Thompson and eventual winner So Yeon Ryu. The overnight rating marks the second-highest mark in the final round at this event since moving to Golf Channel in 2011, and becomes the highest-rated final round LPGA Tour telecast on cable since the 2016 KPMG Women’s PGA Championship final round on Golf Channel (.46 overnight rating).
Following a four-stroke penalty that was assessed after Thompson completed the 12th hole on Sunday, coverage spiked 20% for the remainder of the live telecast.
Beginning today, Golf Channel will commence its coverage of the first men’s major of 2017, with nearly 90 hours of live news and themed programming surrounding the Masters. Coverage will center around the network’s signature Golf Central Live From the Masters programming, focusing on emerging storylines, analysis, features and guest interviews throughout the week surrounding the first men’s major of 2017. Notable guests expected to appear currently including past Masters champions Jack Nicklaus, Ben Crenshaw and Raymond Floyd.
SOURCE: Golf Channel