• Category: Ratings

'CBS This Morning' Posts Double-Digit Percentage Gains In Viewers


CBS THIS MORNING posted double-digit percentage gains in viewers and all key demos, according to Nielsen live plus same day ratings for the week ending Nov. 11. CBS THIS MORNING achieved its best viewer delivery since the week ending Feb. 12 (the week following CBS’s telecast of Super Bowl 50).

CBS THIS MORNING delivered 4.10 million viewers (up +16% from 3.52m) and was up +25% adults 25-54 (0.1 rating from 0.8), +20% women 25-54 (1.2 rating from 1.0) and +14% women 18-49 ( 0.8 rating from 0.7) compared to the same week a year ago.

Additionally, CBS THIS MORNING delivered 5.22m viewers on Wednesday Nov. 9 (the day after Election Day). This represents the best viewer delivery for a single day for a CBS morning news broadcast in almost 23 years (since Jan. 18, 1994).

CBS THIS MORNING gained +578,000 viewers compared to the same week last year and closed the viewership gap with ABC by 422,000 and with NBC by 212,000 viewers.

Season-to-date, CBS THIS MORNING is the only broadcast morning news program to show growth in viewers and all key demos according to Nielsen’s most current ratings. CBS THIS MORNING is up +6% in viewers, +13% in adults 25-54, +22% in women 25-54 and +17% women 18-49. At the same time, ABC was down in all measures: -6% in viewers, -7% in adults 25-54, -6%, women 25-54 and -8% women 18-49. NBC was down -2% in viewers, even in adults 25-54, down -5% women 25-54 and -7% women 18-49.

CBS THIS MORNING has delivered year-over-year audience growth for 49 consecutive months while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING.

SOURCE: CBS News