Displaying items by tag: Netflix Australia
Netflix has hired Benjamin Cox as its new Director of Business Development in Australia. He joins Netflix from ViacomsCBS, where he was Vice President of Business Development until October of last year. He previously worked at Nickelodeon, Foxtel and Austar Entertainment.
Netflix is the only international streamer with a content team on the ground in Australia. He joins recent new hires Nakul Legha and Hannah Pembroke, who are now part of the ANZ content team led by Que Minh Luu.
"I am thrilled to be joining the Netflix team. Since launching in Australia in 2015, Netflix has already built a number of strong partnerships with local companies to deliver effective outcomes for Netflix, partners and subscribers. As a leader in both content and technology, I’m looking forward to finding new ways to drive growth for the business in the years ahead," Cox said in a statement.
As the Director of Business Development, Cox will be responsible for leading Netflix's new and existing partnerships with a range of Australian companies, including ISPs, subscription television operators, and consumer electronics device manufacturers.
Netflix is projected to reach 6.1 million subscribers in Australia by the end of the year, according to new data from Media Partners Asia. The service launched in Australia in 2016.
The firm estimates that Netflix will continue to be the largest SVOD service in the region, with an estimated $710 million in revenue. Nine Entertainment's Stan is the second-largest service with 2.3 million subs, with Disney+ and Amazon Prime Video trailing 1.8 million subs each. Foxtel has a combined 1.4 million subs with its Kayo sports and Binge and Foxtel Now entertainment platforms.
Media Partners Asia estimates that Australia's total online video industry will generate an estimated $2.9 billion in U.S. dollars in revenue in 2020, including advertising and subscription revenue. The firm also estimates the industry will grow at about a 13% rate in Australia in the next five years, reaching $5.3 billion.
"We expect subscriber growth to decelerate in the future as the SVOD market is maturing though pricing power will increase as Netflix and Stan see more subscribers moving up to higher priced tier and Disney+ launches a new service under the Star brand," Vivek Couto, MPA executive director, said in a statement.