Displaying items by tag: Abu Dhabi TV

Abu Dhabi TV To Air Middle Eastern Version Of 'Celebrity Game Face'

18 February, 2021

Middle Eastern broadcaster Abu Dhabi TV has greenlit a local version of the E! series Celebrity Game Face. Originally created by Critical Content, the U.S. version launched last July and is hosted by comedian Kevin Hart and his wife Eniko. This is the first full-length international version of the series, but BBC1 aired a one-off Christmas special based on the format titled Miranda’s Games With Showbiz Names which was hosted by Miranda Hart.

The 13-episode Abu Dhabi version is being produced by In Media Plus and is hosted by Egyptian comedian Shaimaa Seif. The show will include local celebrities from across the Middle East and North Africa region including the U.A.E., Kuwait, Lebanon, and Egypt,

"We are committed to bringing together global expertise and local insight to create programs our viewers can’t do without and Celebrity Game Face is a perfect example," Juma Al Houti, acting executive director of TV at Abu Dhabi Media, said. "Celebrity Game Face promises to be a must-watch show, across broadcast and digital channels."

"This deal, alongside the recent commission of our format Drive Thru-Oke in Saudi Arabia, is testament to the dynamism of the MENA region and appetite for more universal entertainment content," Ana Langenberg, senior VP of format sales and production at NBCU Formats, said. "Celebrity Game Face came at the right time, with the right components, which made it the perfect choice. It’s a funny, fast, flexible, and highly pragmatic show, which allowed us to film across five countries with a very tight schedule."