Report: Netflix Australia To Top 6.1 Million Subs By Year’s End

Post by: AYS Staff 04 November, 2020

Netflix is projected to reach 6.1 million subscribers in Australia by the end of the year, according to new data from Media Partners Asia. The service launched in Australia in 2016.

The firm estimates that Netflix will continue to be the largest SVOD service in the region, with an estimated $710 million in revenue. Nine Entertainment's Stan is the second-largest service with 2.3 million subs, with Disney+ and Amazon Prime Video trailing 1.8 million subs each. Foxtel has a combined 1.4 million subs with its Kayo sports and Binge and Foxtel Now entertainment platforms.

Media Partners Asia estimates that Australia's total online video industry will generate an estimated $2.9 billion in U.S. dollars in revenue in 2020, including advertising and subscription revenue. The firm also estimates the industry will grow at about a 13% rate in Australia in the next five years, reaching $5.3 billion.

"We expect subscriber growth to decelerate in the future as the SVOD market is maturing though pricing power will increase as Netflix and Stan see more subscribers moving up to higher priced tier and Disney+ launches a new service under the Star brand," Vivek Couto, MPA executive director, said in a statement.

Last modified on Tuesday, 08 December 2020 17:38