New research by the Yorkshire Building Society claims the success of the Netflix series The Haunting Of Hill House has led to a decline in the property price for homes that are named "Hill House."
In the Netflix series, five siblings who grew up in the most famous haunted house in America are reunited by the suicide of their youngest sister, which "forces them to finally confront the ghosts of their own pasts… some which lurk in their minds... and some which may really be lurking in the shadows of the iconic Hill House."
According to the study, sales of properties that are named Hill House have seen a 37% drop in the two years since The Haunting of Hill House was on Netflix. The study compared the 528 property transactions for houses named Hill House in the two years prior to the series airing, with the 334 transactions that took place in the two years following.
Not surprisingly, while a property bearing the name "Hill House" or "Amityville Death Villa" might scare off some potential buyers, some realtors say that reluctance offers the opportunity for other less superstitious buyers to get a deal.
"It seems that house sales are possibly being affected by scary films," said Benjamin Merritt, Senior Manager of Mortgages at the Yorkshire Building Society. "Whilst this can be a horror story in itself for sellers, for those people not bothered by spooky house names, it could be the perfect opportunity to buy a home in an area which may previously have been out of reach.”