Emily Powers Is New Head Of BritBox North America

Post by: Rick Ellis 22 October, 2020

Emily Powers is the new executive vice president and head of Britbox North America, co-owners BBC Studios and ITV said in a statement early Thursday morning. She previously served as SVP and commercial head at the company. Powers joined BritBox in September 2015 as SVP, Commercial and was promoted to chief revenue officer in July 2020.

Powers will be taking over for president and CEO Soumya Sriraman, who announced earlier this month that she would be stepping down at the end of October.

"I look forward to guiding the growth of BritBox in North America," Powers said in a staement. "Over the past five years I have had the privilege of being part of the senior team that has transformed BritBox from an initial concept to a hit service with more than 1.5 million subscribers, which in turn has laid the foundation for global expansion. In this new role, I will look for innovative ways to continue fostering the service’s success."

"Emily is an essential part of the BritBox team who has been instrumental to BritBox’s early development, followed by rapid growth and significant successes since launch," Rebecca Glashow, president BBC Studios, Americas, said in a statement. "This promotion is well-deserved, and I anticipate BritBox will continue to soar under Emily’s leadership."

"Emily is one of the core team that developed and launched BritBox in North America and has played a large part in BritBox’s ongoing success over the last four years," added Martin Goswami, Group Strategic Partnership and Distribution Director at ITV. "Her strategic vision and extensive experience in video-on-demand make her a natural choice for the role and I look forward to continuing to work closely with her as she leads BritBox into an exciting new era."