Review: 'Beyond The Block'

Post by: Rick Ellis 02 September, 2020

There are a lot of househunting shows and the gold standard in the genre are the programs you'll see on HGTV. That network has been cranking out variations of the "let's help you find a house" series for a couple of decades. So it's difficult to watch a new show that tries to do the same thing without comparing it to the industry leader.

By that metric, the Tastemade/Realtor.com series Beyond The Block compares very well. Hosted by Andrew Tyree, each of the first season's four episodes has Tyree visiting a new town. He's trying to help a budding homeowner (or homeowners) find the right balance between cost, community and convenience. The premise of the show doesn't sound all that different than 50 other similar shows you've probably seen in the past.

But there are a couple of subtle breaks with the norm and the changes serve the show well. Firstly, Andrew Tyree does a really solid job with hosting. He's informative without being smarmy, friendly without being insincere. The structure of the show requires a host who is comfortable in a variety of settings and Tyree navigates the shifts of location seamlessly. 

The second part of the show that works well is that while a fair amount of time is spent on the potential houses themselves, Beyond The Block is as much about the community and the lifestyle as the houses. Buying a house - particularly if you're a first-time homebuyer - is less about the number of bedrooms or whether it's an open-concept kitchen. It's about whether or not you feel at home in the community. Is it close to amenities you enjoy? Your favorite restaurants or clubs? All of those factors matter, especially for younger homeowners.



And the focus on the community is what makes the show more than just a cold real estate showcase. Episode one is set in San Antonio, where Tyree and the potential homeowners spend as much time exploring the neighborhoods as examining the homes. Tyree introduces them to several local business owners, take them for Kayak ride down the San Antonio Riverwalk and for lunch at a neighborhood food festival. He helps the couple discover what area feels like "home" to them and it's a helpful process in the end.

Realtor.com is the "brand" in this show and any time a sponsor is helping to pay for the production, there's a fear the finished product won't feel authentic. In the case of Beyond The Block, the brand integration isn't hidden, but it's not intrusive either. There are two times in the premiere episode where the Realtor.com web site is mentioned and in both cases the mentions are woven into the natural progression of the show. In one case, it's using the web site to search just for homes in their target areas. In another, it's taking of advantage of a Realtor.com feature that allows you to see which areas in the city are the loudest. You do notice the integration, but it's no worse that the Wayfair integration HGTV uses in some of its shows.

One quick note about COVID-19's impact on the show. The first episode was shot pre-pandemic, but the producers wisely had Tyree check in remotely with the homeowners and business owners featured in the episode to see how they were doing now. It was a nice idea, especially since it's difficult to watch a show like this and not wonder how everyone was impacted by the pandemic.

Beyond The Block premieres Thursday, September 3rd on the Tastemade Streaming Network. Upcoming cities highlighted in the show include Los Angeles, Raleigh, NC and Fort Collins, Colorado.


Last modified on Wednesday, 02 September 2020 16:36