Disney+ To Partner With Woolworths On Exclusive Line Of Ooshies. Also, What Is An Ooshie?

Post by: Rick Ellis 17 August, 2020

Given the Borg-like dominance of American intellectual property in global markets, it can be easy to forget that we live in a big world, with important brands and products that are unknown to the American public. But despite our somewhat self-important provincial nature, there are times when it's clear that we have a lot to learn about regional markets. Even when it comes to the entertainment industry. For instance, take a look at this headline:

Disney+ To Partner With Woolworths On Exclusive Line Of Ooshies. 

As an American, there are a lot of things to unpack about that sentence. We already know what Disney+ is and that the streaming service is available in a number of countries, including the US, Canada, the Netherlands, Australia, New Zealand, Puerto Rico, Austria, Germany, Ireland, Italy, France, Spain, Switzerland, India, and the United Kingdom.

As it turns out, in this case Woolworths isn't the U.S. drug store chain F.W. Woolworths, the South African retail store chain of the same name or even the defunct U.K. Woolworths business. Woolworths is also the name a major grocery store chain in Australia and along with rival Coles it controls about 80% of the Australian grocery market business. 

Ooshies are miniature plastic animals that were first sold in 2017. But Woolworths created a limited-edition line in 2019 to tie in with the release of the live-action Lion King movie. They were also designed to complete with a similar item sold by Coles, called "Little Shop." Woolworths customers were able to claim an Ooshie if they spent $30 in the store and the success of the initial offerings has led to a series of limited-run Ooshies tied into various pop culture characters. The Woolworths line of Ooshies has became a cultural sensation in Australia, with some of the rarer figures selling on auction sites for up to $10,000.

Now Woolworths is teaming up with Disney+ to offer a line of limited-edition Disney+-themed characters, including Elsa from Frozen, Captain Marvel, Woody from Toy Story and the Mandalorian, from the Disney+ series of the same name. The deal was announced earlier this week and it has sparked a frenzy of interest from Ooshie collectors and based on what I've read, there are a lot of them in Australia.

So now you know what a Disney+ Ooshie is and why it matters.


Last modified on Tuesday, 18 August 2020 20:29